START YOUR FASHION BRAND
Learn via video: Any time at your own pace
40% OFF
720 EGP ($46)
The Course Includes:
Click on each chapter to find out what we'll be covering within the course.
Within this chapter Clair will be discussing the main qualities of an entrepreneur and the main 5 functions you'll be working on as a leader.
Within this chapter you’ll get to know how to identify your market segment, and how to build a successful brand communication strategy + what it entails.
Within this chapter, Clair will be covering the supply chain of a fashion brand, market research - including how to know your customer and the competition, understanding fashion trends and developing a collection plan.
All you need to know when it comes to the production steps and best practices to guarantee a smooth outcome, seeing that production is what you’ll spend the most time on as a fashion brand owner.
From the different channels of sales, be it wholesale, showrooms or trade shows, plus the best way to price your product, preparing for the selling season to international fashion weeks.
Let’s dive into marketing and PR, the best way around it for your brand, influencer marketing, how to pick the right PR agency, and much more.
A quick preview on the importance of building your own business plan and how often you need to update it.
Details About the Course:
You'll learn how to build a fashion brand and what it takes to run it successfully from production, pricing, selling your product, marketing and business planning.
thumb_up 99% positive reviews (209 students)
video_library videos, presentations, tasks, quizzes, certificate (5+ hours)
done_all Online, pay now and start any time
person Your instructor answers your questions
dvr Available in English
About the Course Instructor:
As a former luxury fashion buyer, Melbourne-born Clair Seffeen has worked with the most recognized and prestigious fashion designers, brands and stores around the globe. Over the course of her 20-year career in fashion, Clair has held various senior roles encompassing all facets of retail including design, buying, store operations and retail management.
After a decade-long stint living and working in the fast paced city of Dubai, Clair Seffeen saw an opportunity to support local and emerging fashion talents in the Middle East. In May 2018, Clair founded The Design Narratives, a boutique brand and retail agency providing bespoke consulting to brands and retail outlets in the region.
Prior to launching The Design Narratives, Clair was a senior member of Al Tayer Insignia (based in the UAE) with key achievements including the store launch of Bloomingdale’s in Kuwait and as a a Senior Buyer for department stores Bloomingdale’s (for Dubai and Kuwait) and Harvey Nichols Dubai – where Clair managed a portfolio of over 50 brands including key contemporary names such as Alice & Olivia, Rag and Bone, Helmut Lang, Kenzo and See By Chloe. Clair was also pivotal in the launch and expansion of multi-brand store Ounass across five locations within the UAE & Bahrain. Clair has also worked with the Oroton Group in Australia (managing brands such as Ralph Lauren and Morrissey).
REVIEWS ON OUR FASHION BUSINESS COURSE:
Frequently Asked Questions:
Yes, all of our courses are online.
Fenun is a website that offers online courses related to art in its many different forms. We launched in October 2020 and Fenun is a sister company of Fustany.com, which launched back in September 2009 and caters to 2Million women monthly.
No, all courses are pre-recorded in high-quality video format, presentations and quizzes and you can start and finish at the time that suits you best.
All of our payment methods are 100% safe, we accept credit card, debit card, PayPal, Fawry and Amaan.
Courses come as high-quality pre-recorded videos, along with presentations and quizzes. Once you’re done with the course, you receive a certificate by email.
Once you’ve paid, you’ll receive an email with your course access details.
For good.
Yes, of course you can. You’ll be able to reach them via our WhatsApp number, or through the messages on the course’s application.
